Business Publication Consolidated Media Report

Business publication members have options when deciding how to best represent your brand across multiple platforms. The CMR is an innovative report that allows B2B publishers to show advertisers their total brand. Whether it’s nonpaid circulation, pass-along receivership data, app metrics or website traffic, as long as it’s part of your brand and can be audited by AAM, it can be on the CMR.

Because the CMR replaces the publisher's statement, there are a few guidelines:

• Publishers may create custom front pages, although it must contain an executive summary, highlight total average gross contact figures, and display the AAM logo. Social media cannot be included in any gross contact figures.
• Print and digital circulation, as required by AAM rules, must be reported.
• Data from all other brand extensions—websites, e-newsletters, pass-along receivership, tradeshows, social media, white papers—may be included as long as it can be audited.
• Integrated audience metrics may be reported as long as they are auditable and identified as duplicated or unduplicated.

Designing Your Consolidated Media Report

The chart below details common CMR products and metrics.

AAM staff will work with publishers to test the reporting and auditing of any product or measurable interaction you wish to include on the report.

Get Started

Questions about what a CMR can do for your brand? Contact Marian Robertson at 416-962-5840 ext. 226 to find out more.